Looking at Classmates' Blogs

                I feel that Blaine did a really good job showing what she wanted readers to get from her blog posts.  The post the I read was Research Results in Media.  She uses good example to prove her point.  I was reading the Research Results in the Media post that she made, I found it very interesting.  I remember watching “The Hills” with my roommates and discuss if we thought it was fake or not.  It is good for the producer that many of the views believe that the plot line was real.  I have to agree with Blaine, when she stated in her post that the entertainment industry manipulate research results to gain more publicity.  I feel that Blaine did a great job at showing the research and public relations part of the media and entertainment.   

Another blog that I found interesting was Samantha’s.  The post the caught my eye was the Boardwalk Empire.  Before reading her blog I did not even know this show existed.  It was very impressed by HBO and how fast they move to sign on for a new season.  I am glad that the show worked out so well. Samantha really made it clear the HBO did the research before making the decision.  She proved may points as to why HBO should move on with the second season.  Also, she gave examples that people our age (her target audience) can relate to, if we haven’t heard of this new show.   

 Both of the blogs I picked dealt with public relations in the entertainment world.  I media and entertainment very interesting to read about.  Both of their blogs were on different topics of the entertainment world.  It was interesting to see the difference between the two.  I enjoyed reading both blogs.    

Online Advertising Trends

Styles and trends change multiple times over a year.  Each year advertisers have to change their marketing strategies to reach their target audiences.  Also, as new technology comes out there are more ways to reach people in today’s world.  More and more companies are used online campaigns because today is becoming a network world. 

                Let’s take the iPhone for instance; you can now have almost any time of app on your phone.  With an iPhone you have the internet at your figure tips.  Companies have to make apps that people will want to use on their phone.  They have to research about iPhones and how to make those apps and who they want to target.  The target audience may be different for each app that is created.  Companies want their name out in every way, shape and form.  Smart phones, like the iPhone are becoming more popular for all different audiences.

                Now advertisements have to be more interactive.  Technology is becoming more complex and advertising has to keep up that.  No one just wants to sit in front of their computer or phone and read an ad about what they might want to purchase.  They want to be shown what this app or item can do for them and what the pros are of this app. 

                Times are changing, and public relations need to keep up with the changes.  The technology is going to keep updating as the years go on.  As the article states “Taking advantage of the trends in the industry will help you to advance your own advertising campaign as well as be fully aware of what you’re up against from the competition when you advertise online.”  Keeping up with the world will make for the best outcome for a campaign.

Social Media

Public Relations has changed with the evolution of technology.  Over the past few years, technology has been changing the way public relations specialists are doing their jobs.  Now, instead of sending a press release through the mail it is send through email.  This has caused a problem for journalists.  There are times when important emails go to their spam folders and they automatically delete the press release. 

The biggest advance in Public Relations is the social media aspect of the web.  Facebook, Twitter, and MySpace have become a major way for people to communicate.  Companies and firms have to put themselves out on these social networking sites to be recognized.  There are blogs that more and more companies are using to inform the public about what is going on.   It is important for a company to join an online community once they have heard and researched it.

There is always danger when dealing with online social media.  You don’t always know if the information you receive is true.  As an employee of a company, you want to make sure that the information you are putting out for the public to read is 100% truthful.  Also, if you are getting information from others make sure that their sources are reliable. Another danger of this new social media is a negative response to you or your company.  Each company has to watch for even the smallest error that could be used against you.  

Today social networking and the online age have changed the ways Public Relations operates.  Public Relations used to be about building relationships with journalists and mailing them press releases.  There is a new way to communicate with the public today.  Almost everything is online.  There are social media sites such as Facebook, MySpace, and Twitter used to reach out to the public.  Companies are doing a lot more Public Relations on the internet.  This use of technology has increased the flow of information to the public.  In the long run is an increase in flow of information a good thing?    

This article is titled Technology and Public Relations written by Dave Roos.