Comments on Classmates' Blogs

In class, we have been discussing experimental research.  I felt that Greg’s blog has a great example of experimental research.  It talks about how the Oregon football team does not have the best reputation.   The goal of the research would be to see if giving out free articles of clothing would make a difference in attendance at the games.  Greg goes into good detail about what the timeline of the experiment will look like.  He shows what the experimental group and control group would be.  Greg really laid out, in detail, the full experiment.

When I was reading James’ blog I was interested in the hypothesis stated by the study he discussed.  The hypothesis stated, “that students would be more prone to believe a story if it had a multimedia aspect to it.”  These multimedia aspects could be anything, a video or a picture online.  This seems to be a very interesting study.  I feel that this hypothesis is true.  Students look up everything online.  As I have stated in my blog, the internet has become a way of life.

Both of these blogs involved experimental research which were studying the habits of students.  The two topics were very interesting to be because the two topics were different but had the same target audience, college students.  I found both blogs interesting and insightful.    

A Digital World

Today technology has made a big impact on the world.  Sixty – one percent of internet users use the internet on a daily basis instead of television, radio and newspapers for their media channels.  We have now become a digital world. Emailing has even become less popular.  Social networking has become the new way to connect with friends and family.  Studies have shown that online consumers spend more time on Facebook than they do with email.   This new way of life has connected the world completely.  The levels of digital engagement have increased all over the world.  Egypt is at 56% and China at 54% for rapid growth with online connections.  AS far as a public relations’ view point is concerned, this is great because everyone is now connected by the internet.  There is a main source of communication within the world.      

Today we live in a digital world.  Everyone is connected though the internet.  Any information that one needs to spread to the public can be sent out through the internet and will reach its target.  From a public relations perspective, this is a great advancement in communication.  The internet makes our job a lot easier.  Today, more and more people are using the internet to gather the news.  This is great for public relations.  It is another way to connect and reach out to the public at any time.  The internet has become a source of social and media connections.    

What is a Pitch?

There are so many different ways to get information out to the world.  Pitchengine is an internet engine on which anyone can post anything.  A Pitch is what a post is called for this engine.  “A Pitch is a neat little package of content you want to share with the world.  It can be an announcement, press release, resume or maybe the recipe for your grandma’s cookies.”  On the Pitchengine you can find and interact with other Pitches. 

This Pitchengine is something that can help public relations grow as a whole.  This is a great form of communication.  “The Pitch™ uses gamma energy emitted from tachyon particles obtained from the space-time continuum. We can’t prove that, but it is capable of taking your story to the far reaches of the search engine and social media world with the click of a button.”  The Pitch that is created can travel all over the internet.  This will help Public relations hear and or get the word out about certain information.  The negative side of a Pitch is that anyone can post on it.  This may cause many problems for companies.  If anyone can post anything about a certain company, product or group at any time, what will stop someone from saying something inappropriate for false about a certain company or group?