Styles and trends change multiple times over a year. Each year advertisers have to change their marketing strategies to reach their target audiences. Also, as new technology comes out there are more ways to reach people in today’s world. More and more companies are used online campaigns because today is becoming a network world.
Let’s take the iPhone for instance; you can now have almost any time of app on your phone. With an iPhone you have the internet at your figure tips. Companies have to make apps that people will want to use on their phone. They have to research about iPhones and how to make those apps and who they want to target. The target audience may be different for each app that is created. Companies want their name out in every way, shape and form. Smart phones, like the iPhone are becoming more popular for all different audiences.
Now advertisements have to be more interactive. Technology is becoming more complex and advertising has to keep up that. No one just wants to sit in front of their computer or phone and read an ad about what they might want to purchase. They want to be shown what this app or item can do for them and what the pros are of this app.
Times are changing, and public relations need to keep up with the changes. The technology is going to keep updating as the years go on. As the article states “Taking advantage of the trends in the industry will help you to advance your own advertising campaign as well as be fully aware of what you’re up against from the competition when you advertise online.” Keeping up with the world will make for the best outcome for a campaign.
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