Amy Hardman’s blog brings up some good points about social media and how it works in the world today. Online and the web have opened up many opportunities for researchers to reach a different type of audience. As Hardman says in her blog on Qualitative Research & Social Media, “The social web has re-shaped how people communicate, both personally and professionally, with others.” I agree with this statement. Many more people are communicating through the web. This has opened so many more doors for gathering research.
I really enjoyed reading Kelley McDonough’s blog. She made good points about honoring the ethics of everyone involved in a focus group, which is a type of qualitative research. I am not sure that agree that giving an incentive is unethical, but to some people consider it to be. I can understand how some people could see this practice as being a bribe and an enticement to get volunteers to come to the focus group. As Kelley McDonough said in her blog, having an incentive can also change people’s behaviors and attitudes just so they can participate and get what they really came for in the end. If an incentive helps to get people to participate honestly isn’t it worth it?
Both of these blogs explained their points of view really well. It was nice to see how others view certain aspects of public relations. Both blogs talked about qualitative research, but in two totally different ways. It is interesting to see different people’s opinions on the same topic.
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