Technology Helps Increase Productivity

Over the past few years, technology has really helped to increase productivity in Public Relations.  Everything is immediate on the internet.  A blog is posted the minute submit button is pressed.  Facebook, a social network, will show you updates of posting the minute you sign on.  “A recent survey found that 89% of journalists rely on blogs when researching stories, while 65% turn to Facebook or LinkedIn, and 52% get information from Twitter.”

            Public Relations professionals have three tips for using technology in the work environment.

1.      Pick a group of technology tools that will work well together.  Always check to make sure that the tools you pick will work well with the technology you already have, whether it is Microsoft Word, Windows or Mac. 

2.      Getting someone’s input on a document is a good idea.  Documents should be stored in a shared workspace so that others may view them. 

3.      Do not use paper “to-do” lists.  Use an online task management system to keep track of what you need to do.  This will have tools for long – term planning, and with a group, project time management will be easier. 

Using technology will help public relations professionals manage their projects better and more efficiently.  Also, productivity will increase, and has increased, with the use of information technology by businesses.  All in all, the use of technology in public relations has increased and has made a large and positive difference in this field.