Today technology has made a big impact on the world. Sixty – one percent of internet users use the internet on a daily basis instead of television, radio and newspapers for their media channels. We have now become a digital world. Emailing has even become less popular. Social networking has become the new way to connect with friends and family. Studies have shown that online consumers spend more time on Facebook than they do with email. This new way of life has connected the world completely. The levels of digital engagement have increased all over the world. Egypt is at 56% and China at 54% for rapid growth with online connections. AS far as a public relations’ view point is concerned, this is great because everyone is now connected by the internet. There is a main source of communication within the world.
Today we live in a digital world. Everyone is connected though the internet. Any information that one needs to spread to the public can be sent out through the internet and will reach its target. From a public relations perspective, this is a great advancement in communication. The internet makes our job a lot easier. Today, more and more people are using the internet to gather the news. This is great for public relations. It is another way to connect and reach out to the public at any time. The internet has become a source of social and media connections.
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